Why Choose Peedhi?
Store USP Strip — All Variants
Variant 1 — Dark Strip (Ink Background)
Recommended placement: directly below the hero banner, or just above the footer.
Rooted in Jagadhri,
India's Brass City
The craft capital, not a claim
Crafted by Traditional Artisan Communities
Generational skill, not factory lines
Pure Brass, Kansa
& Copper
No coatings, no compromise
Tradition Decoded For Modern Homes
Ancient wisdom, everyday use
Made To Last Generations
Peedhi means generation
Variant 2 — Light Strip (Parchment Background)
Recommended placement: mid-page between product section and testimonials.
Rooted in Jagadhri,
India's Brass City
The craft capital, not a claim
Crafted by Traditional Artisan Communities
Generational skill, not factory lines
Pure Brass, Kansa
& Copper
No coatings, no compromise
Tradition Decoded For Modern Homes
Ancient wisdom, everyday use
Made To Last Generations
Peedhi means generation
USP Copy — Final Approved Text
This is the exact copy to use across all website, social, and print touchpoints.
Rooted in Jagadhri, India's Brass City
The craft capital, not a claim
Crafted by Traditional Artisan Communities
Generational skill, not factory lines
Pure Brass, Kansa & Copper
No coatings, no compromise
Tradition Decoded For Modern Homes
Ancient wisdom, everyday use
Made To Last Generations
Peedhi means generation
Icon Reference — For Developer
Use Tabler Icons (outline set) — available free at tabler.io/icons. All icons are SVG/webfont.
| Icon | Icon Name | USP Heading | Subtitle |
|---|---|---|---|
| ◉ | Map Pin | Rooted in Jagadhri, India's Brass City | The craft capital, not a claim |
| ⚒ | Hammer | Crafted by Traditional Artisan Communities | Generational skill, not factory lines |
| ✦ | Shield / Pure | Pure Brass, Kansa & Copper | No coatings, no compromise |
| ⌂ | Home Heart | Tradition Decoded For Modern Homes | Ancient wisdom, everyday use |
| ⌛ | Hourglass | Made To Last Generations | Peedhi means generation |
Placement Guide — Where Each Variant Lives
Dark card strip (5-column grid)
Below hero banner on homepage. Works best on full-width sections. Use on any page that has a dark hero — product pages, craftsmanship page.
Light parchment strip (5-column grid)
Mid-page on homepage between featured products and reviews. Also usable on About/Our Story page.
Inline scroll strip (horizontal)
Mobile-specific. Horizontally scrollable row. Your developer should render this variant when screen width is below 768px.
Marquee animation strip
Top-of-page announcement bar (above the main navigation) or footer top. Loops continuously. Pauses on hover. Use parchment background to distinguish from a promotional sale bar.
Colour Reference — Peedhi Brand Palette
| Brass Gold | #8B6508 | Primary brand colour — headings, icons, highlights |
| Brass Light | #D4A96A | On-dark text, borders, icon circles |
| Parchment | #F7F0E3 | Light strip background, section backgrounds |
| Deep Ink | #1C1410 | Dark strip background, hero overlays, footer |
